"In our fashion industry business there is only a 12 week selling window before you start again with design - the more control we have on line means that we can protect our designs etc whilst the agents are out selling.
This gives us the edge over our competitors. Immediacy of change with all the range is crucial throughout the chain. The Internet is a double edged sword - we need to show our images, but we don't want to let our images be taken illegally and free of charge."
Greeting card designer: "I was shocked to find my own card designs turning up on the internet and being sold by a competitor. It was obvious that if I am to carry on with my business I must try to protect my designs."
AquaLastic: "With a world wide water control product you don't know who is watching you and could be stealing your credibility. We need to patrol the internet - but to do that we need to be sure first that we have a tight control on what we show."
"For us, getting our key product designs out there quickly and with perfectly reproduced quality, across our affiliate sites wherever they are in the world, is a major cost in time; and we know leads to poor response from some less efficient areas. To be able to load up the master images, know where they are linked, how often they are viewed, and then be able to change them from source, is a major step forward for us."
Luke, specialist vintage car part broker: "As we send our car parts around the world we need to be able to give confidence to our customers that we are a credible and honourable company. We need to know that our site is secure and cannot be copied for scammers to use. If this happened it could ruin our business for good."
Leading dress manufacturer Cos says: "From having our images illegally copied and used at our expense, we have now reduced this abuse down to a trickle. This means we now control our online assetts and can decide who has what and when."